Go North, Editorial Design That Anchors Startup Stories
Underline Studio transformed a potentially dry corporate report into a tactile story about Canadian innovation. Their restrained grid, bold black chapters, and cinematic photography give founders real presence on the page. The cover typography evokes topographic contours, creating a tactile visual metaphor for northern ascent. Its matte black material and precise spine details deliver presence on a crowded shelf.
This collaboration with VICE and Google Canada balances editorial rigor with visual drama. It elevates profiles of Shopify, Hootsuite, and Geoffrey Hinton through thoughtful pacing and contrast. Photographers Daniel Ehrenworth and Paul Weeks capture founders with warm, cinematic studio lighting and strong character. The book alternates ink-heavy spreads with white reading pages, maintaining reader attention through contrast.
For brand strategists and editorial designers, Go North is a field guide for marrying identity and storytelling in print. Explore the design rhythms, photography direction, and material choices that make this book a persuasive, enduring artifact. Ten indexed chapters traverse AI, clean tech, digital health, and fintech, among other emerging sectors. This book is a reference for teams shaping tech narratives, and for anyone studying purposeful editorial systems. Read it now.
Source: abduzeedo.com
