Gunnersbury’s Identity: Playful, Civic, Unmissable
As a branding curator I champion projects that balance heritage and everyday life. Wiedemann Lampe’s centenary refresh does just that, with icons and confident yellow wayfinding.
The system reads as civic and playful at once, from lockups to fingerposts. Hand drawn birds, hands, suns and vases form a folk art emblem that feels inclusive.
Type and colour carry the hierarchy, with green for the park and purple for the museum. The wayfinding converts paths into a discovery trail, making navigation joyful and useful for all visitors.
Collateral is charming and practical, from cafe bags to stickers that invite play. Uniforms, signage and wedding books speak the same language, reinforcing recognition across moments. It is a measured, joyful system that feels both designed and lived in.
As curators we look for clarity, flexibility and warmth, all evident in this work. The centenary details, like icon filled numerals, show considered creativity that delights visitors. This project demonstrates how identity can reconnect communities with places of history and leisure. Read the full case study for process highlights and beautiful photography, every designer will learn. It is a rare, generous, and public facing identity.
Source: abduzeedo.com
