Joy, Reframe, Restart
As a branding curator, I rarely recommend interviews so urgently. Alan Dye has closed NB Studio after 29 years. He returns to design with striking optimism. His simple manifesto, joy on a sunshine yellow screen, reorients legacy. NB’s projects, from Anna Money to Almeida Theatre, prove discipline needs playfulness. Read his reflections on creative courage, industry sameness, and independent practice. This interview is a masterclass in graceful endings and brave beginnings. Alan’s storytelling mixes humility, humour, and hard won craft. He names designers as the heart, and celebrates collaborators warmly. You will leave ready to rethink your own work.
Alan deconstructs brand sameness, and challenges designers to find original visual voices. He shares case studies that show risk yielding distinctive identities with commercial impact. His advice is simple, generous, and candid, drawn from decades at the coalface. You will learn about typography, colour, illustration, and the value of playful restraint. He returns to being a beginner, modeling how reinvention fuels better work. This is essential reading for anyone who cares about memorable brands and human feeling. Follow the link below, and let Alan’s clarity reboot your design instincts. It will sharpen your brand instincts more.
Source: www.creativeboom.com
