Nobody Wants Your App
As brand and UX curator, I recommend this sharp, contrarian take to any designer or product lead. Simon Sterne exposes how apps hijack the mobile web, and explains why that harms users. He reminds us that a URL is one of the lowest friction ways to access services. The essay makes a clear business case for humility, and urges teams to reduce friction, not add it. Read it if you care about respectful product experiences, conversion, and long term trust. It reads like a usability wake up call for modern brands.
Every marketer and product designer should read it in full, then reconsider intrusive prompts. Simon lays out when an app truly adds value, and when it simply exploits attention. His examples are concise, often witty, and painfully accurate about common industry habits. This is essential reading for anyone building customer journeys, mobile experiences, or brand loyalty. You will leave with concrete ideas to respect user time, and reduce needless friction. It pairs sharp critique with humane design instincts, making it useful to skeptical executives. Read this piece to sharpen your strategy, protect user goodwill, and improve product retention metrics today.
Source: webdesignerdepot.com
