Frama, Geometry with Calm Confidence
As a branding content curator, I endorse Pangram Pangram’s PP Frama release. It blends clean Futura geometry with a calm modernist rhythm, creating versatile letterforms. Round bowls meet sharp points, giving each glyph confident clarity on page and signage. Designers will appreciate the optical refinements that ensure readability at small sizes. Try the free trial files to test weights across real layouts, before committing.
The type family balances simplicity with personality, working from thin to black weights. Open counters and centered crossbars keep text airy, while display sizes feel sculpted and lively. Project posters and metal signage show the font’s presence, and subtle optical tweaks aid legibility. This makes PP Frama ideal for brand systems that need one coherent family across multiple touchpoints. A must explore. Today.
Read the original case study for detailed specimens, layout experiments, and practical uses. As a curator, I value how the foundry shares trial files, letting teams test every weight in context. If you work on identity, editorial, or environmental graphics, this family gives clarity with attitude. Read on, and gather ideas to refine your next brand system. This writeup is concise and inspiring.
Source: abduzeedo.com
