Playful Terror: Maynards Bassetts’ Lift Takeover
I curate bold brand storytelling, and this VCCP stunt stopped me in my tracks. Giant Jelly Babies face a menacing spike wall on lift doors, across key UK malls. It elevates playful cruelty into cultural commentary, while delivering high impact visuals and social conversation.
Built on the award winning Set the Juice Loose platform, this chapter feels refreshingly fearless. Design details, clever city placement, and a wink at cute aggression make this a masterclass in OOH. Read my pick if you study how contrast and humor boost brand memorability.
As a branding curator I value work that provokes while selling, and this does both brilliantly. It uses scale and threat to create a moment of tension, that people will remember and share. Studying their craft yields lessons in behavioral insight, placement strategy, and visual storytelling. Highly recommended read for creatives and marketers seeking bold OOH inspiration.
Source: www.creativeboom.com
